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Presentations

Invest some of your time on these best presentations and research to inform and improve your marketing effectiveness.

General research

1. Buying cycle research (PDF) »
2. Forbes: Don't Skimp on Ad Budgets »

Digital media

1. Content Marketing is the new Lead Generation (2012) »
2. Content Marketing 101: Latest thinking on lead generation »
3. Content Marketing 201: Content is currency »
4. Quick tips on writing better lead-gen ads »
5. Tablet research »
6. Playbooks »
7. E-mail marketing best practices »
8. Custom Media best practices »