Lead generation is part art, part science. The presentations below should help you get more out of your lead generation efforts.
Clicked to watch video after the teaser – This is the number of times someone actively clicked to watch the video.
Video engagement rate – This is the above number divided by the number of impressions. Basically, the percentage of visitors who actively watched the video at least once. When comparing to traditional banner display advertising, this is the metric to compare to traditional clickthrough rate.
The goal of in-ad video is to get the visitor to engage with your brand message within the context of the website they're on, versus compelling them to leave that website for yours. Your video should be structured with this goal in mind.
Before we begin, let's review how the in-ad video works: As soon as the page loads, the video starts playing with the sound off. Enticed by the visuals, the visitor clicks on the "play" button to hear the ad. The video resets from the beginning and the video plays with the sound on.
Here are a few best practices to follow:
Here are a few tips to keep in mind when writing headlines and subject lines for your e-mail and online marketing:
A flexi-size campaign is a great way to leverage the distinct advantages of each of the different ad positions we offer:
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Healthcare Packaging Media Kit