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Presentations

These presentations offer best practices and research to inform and improve your marketing effectiveness.

Content Marketing

1. Content Marketing is the new Lead Generation (2012) »
2. Buying cycle research (SlideRocket) »
3. Buying cycle research (PDF) »
4. Survey: Content marketing a top priority for marketers in 2012 »

Print

1. PW reader testimonials (PDF) »
2. Forbes: Don't Skimp on Ad Budgets »
3. Signet AdImpact Studies (ad readership) »

Digital media

1. Lead generation »
2. Tablet research »
3. White paper guidelines »
4. Alexa vs. Quantcast vs. Compete vs. Google »
5. Getting started with QR codes »